- Don’t rush into it without thinking it through.
- Do rush into it (else you will never make it happen)
- Don’t be hasty choosing a business name…
- …But it also doesn’t matter if you do change it. Do it sooner rather than later. I really very quickly grew to dislike the first brand name. I chose it because I didn’t follow my first point; I did rush, I didn’t consider the consequences a .london domain would bring (people assuming it’s part of the name) and it was too specific a name for the products I wanted to include. In short, it was confusing, lacked a contemporary feel and was limiting. Rebranding to the Quiet store has been liberating. I can grow the store in a new direction, I’m not embarrased by the name, the branding is distinct. It takes no time at all to register a name change with Companies House, you can change your social media handles without losing the followers you have built up and if you plan the transition, it can be entirely painfree.
- Learn to take good photos – I’m still so behind on that…
- And if you can’t take good photos, it *is* worth paying a professional to take them for you.
- Learn to prioritise – is it worth investing in stock if you don’t have the money to make your products look amazing with beautiful photography, for instance?
- Don’t think that voucher codes and discounts are the be all and end all for driving traffic to your shop. I thought it was a no-brainer to offer discounts, but really, it undercuts the value and quality of the products in the first place. Discounts still exist (a 10% off for new subscribers) and may appear from time to time, but don’t run them all the time. It undervalues you.
- Free shipping is really, really hard to sustain as a small independent business. I’d welcome some input into this.
And finally… Keep a tidy desktop. Spreadsheet everything. I have hours of catching up with this that I’m yet to do….
That said, this is all super exciting. The interest in the Quiet store is sparky and refreshing. I’m excited to see where it might all go…!